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The Brand

 YE London is an independent, black owned brand based in London. Each piece is designed and sewn in house by Yelsha Nadja.

Established in 2020, YE London is a fashion brand with no bounds. With a keen eye for fine details, luxury aesthetics and comfortability, YE London seeks to design for the multidimensional individual who values quality, “the best of both worlds”  and relishes in the exclusivity of slow fashion.  

Here at YE London  we care about the impact we make , operating on a ‘zero waste’ policy, carefully pattern cutting and recycling fabrics where we can. All of our products are  made to order , eliminating excess stock .


More than just clothes, something for the generations. 



How it all started

Durags by YE London

A cultural classic that won't stop here !

Custom illustration by our good talented sis Chelsie !

check out her art

YE London

The visionary behind our stunning shoots!

Check out the photographer who really understands us as a brand @Phratzphotoz


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